By Taylor Hall
RICHMOND, Va – Virginia Commonwealth University marketing officials are hoping to get more local stores to sell VCU paraphernalia by spreading the word through their “I Want My Gear” campaign.
According to VCU officials, the campaign launched after a heavy demand from students, alumni, and Richmond locals asking about where they could buy VCU gear and materials.
In 2003, only 11 stores carried VCU gear. Now more than 30 big chain stores sell VCU gear, including stores like Champs Sports and Walmart. VCU’s marketing officials hope to get Target Stores on board next.