Movieland Opening Helps VCU Children

By Scott Kennedy and Brittany Grove
VCU InSight

RICHMOND, Va.– A new movie theatre recently opened in Richmond. Movieland Cinemas is located on Boulevard Avenue, just past the Diamond Stadium, and it’s already making its mark as a partner in the community.

The cinemas complex was once a locomotive factory. Movieland retained much of the original building and even has artifacts on display that were found during construction. The historic building, combined with the locomotive atmosphere, helps make Richmond’s newest attraction so unique.

General Manager Sean MacIntosh says the company who owns Movieland, Bow Tie Cinemas, partners with communities to help each other.

“We try to have a strong presence in the community. Absolutely. As part of, you know, coming down here in the past several weeks, I’ve been meeting with various city organizations, talking about the company, talking about the opening. And building partnerships that we hope to continue on in the future,” says MacIntosh.

As part of their grand opening, Movieland hosted a charity event to benefit the VCU Children’s Medical Center.

Staying true to their word, on February 26 Movieland invited the public to attend the charity event. The benefit was open to the public, and the proceeds of the sixty-five dollar ticket price went directly to the Children’s Medical Center. Movieland provided the space free of charge, and offered free popcorn and soda for those in attendance. The guests were treated to an advanced screening of “Sunshine Cleaning”, which wasn’t released in theaters until March 27th.

VCU Children’s Medical Center Chair, Bill Moskowitz, describes when Movieland owners approached the Children’s Medical Center about the benefit.

“The father and son team, Charlie and Ben Moss, approached us at VCU after they decided to build a movie theatre and come to Richmond, they were looking for an organization to do a fundraiser and benefit that organization. After their research they come to us and say we want to do this for you, and we were very appreciative of that,” says Moskowitz.

The event was given rave reviews by the more than two-hundred people who attended that night. It’s expected the opening night event is just the beginning of a mutual beneficial relationship for both VCU and Movieland.

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